Increase Your Twitter Followers with Folks Who Care

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It’s easy to get caught up in the numbers game. After all, the number of folks following your Twitter handle sits right smack on your profile. But the age-old argument still rings true: quality beats quantity.

Why? Because the quantity of followers does not necessarily correlate with the quality of engagement. You could have a gazillion followers but not get one favorite, retweet, or reply all day.  No social for your social efforts.

Instead of letting fate decide and relying on empty followers to spread your message, dedicate some time to attracting and cultivating followers who are authentically interested in what you do. Mine hash tags that meet your interests and engage with handles who not only get what you do but who could make good brand advocates down the road.

Investing in quality followers in this way will not only expand your visibility on Twitter but also provide the foundation you need to develop a solid social community.  One that actually cares about what you tweet. It’ll also make tweeting a lot more fun.

 

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Do your social media posts look like this?

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fb.me/12ABcDef3

I added a @YouTube video youtu.be/ABcDE?f

wp.me/p4l9xA-b via @wordpressdotcom

If they do,  it’s because you auto post. Auto posts are convenient, but they are not engaging (or attractive) on their own. You must adapt each post to suit the needs of your social media platforms. For example, it’s great that you’re updating your Facebook page, but do your Twitter followers want to receive this update in their Twitter feed? And like this, with just a Facebook link: fb.me/12ABcDef3?

Despite all the tools and interfaces available to save you time posting, the fact remains: one post does not suit all social media platforms. All posts DO need to include engaging text (your voice and perspective) and the link or image you want your followers to act upon, following the language and culture of the social media platform you are using.

Bottom line: Communications work is work. If you need help managing your social media platforms, get some. You may be doing yourself (and your business) more harm than good.