QUIZ: Are You a Social Media Stream Hogger?

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Authentic, two-way conversations build and sustain relationships on social media—just as they do in the non-virtual world. They are also way, way less annoying. Are you the social media user that talks and talks and never lets followers get a word in edgewise? Let’s see… Take this quiz.

  1. Do you repost or retweet others’ posts?
  2. Do you go into beast mode or share multiple posts at the speed of light?
  3. Do the majority of your social media posts come with a selfie?
  4. Do you sell more than you authentically share on social media?
  5. Let’s be honest: Are all of your social media posts about you?

If you answered NO to question 1 and YES to all the rest, I’m sorry to report that you are a Social Media Stream Hogger. If you answered SOMETIMES to all 5, then you may be on your way to becoming one.

But there’s hope! You can say goodbye to your hogging ways by doing the following.

  1. Repost, retweet, like or reply to others’ posts.
  2. Post throughout the day instead of hijacking your followers’ news streams.
  3. Get selfie control. Remember, not everything is selfie-worthy.
  4. Cut back on your sales tweets. We all love your cat scarves but seeing them every day is going to make us sick of them. Pick a day or two a week to promote your scarves.
  5. Your social media posts should not only be about you. Respected rule of thumb is 70% of your social media posts should be shares of others’ posts and 30% should be original posts by you.

See you on social media!

How to Find Your #Social Voice

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Status update

Being you on social media can be hard. Each platform has its own culture, character limits, and best practices. Plus, what do you share? Do you share what’s personal to you? Do you only promote your business?

The first thing to remember is social media is by and large a public space. You do not want to be someone who you are not on social media, nor do you want to post things you can’t take back. At its core, social media is about transparency, information sharing, and engagement. How do you find the right balance between meeting your business needs and being you? Like I tell my clients, it can be done with some patience, time, and consistency.

Here are some tips to help you find your social voice:

  • Think about it. Decide early on why you want to use social media and which platforms you want to use. For example, you may want to use a personal Facebook page to connect with family and friends and maintain a Twitter account to promote your green business and to connect with others who share your passion for conservation.
  • Create your bio.  Each social media platform provides a space to describe yourself, your interests, and why you are using the platform. Take a look at different social media bios to get a feel for each platform’s tone. Your bio should help you develop your social purpose and voice for each platform you use.
  • Curate your POV.  The posts you share, retweet or repost should help you authentically share your point of view and highlight your personal and/or professional interests. Your social POV should match your social bio.
  • Be consistent.  The more your posts stick to your bio and curated POV, the stronger your connection will be with your social media followers and the greater your ability will be to attract new followers with similar interests.
    Before you know it, you will know what you want to share and where you want to share it. And social media users will know why they should follow you and on what platform. Happy engaging!