It’s easy to get caught up in the numbers game. After all, the number of folks following your Twitter handle sits right smack on your profile. But the age-old argument still rings true: quality beats quantity.
Why? Because the quantity of followers does not necessarily correlate with the quality of engagement. You could have a gazillion followers but not get one favorite, retweet, or reply all day. No social for your social efforts.
Instead of letting fate decide and relying on empty followers to spread your message, dedicate some time to attracting and cultivating followers who are authentically interested in what you do. Mine hash tags that meet your interests and engage with handles who not only get what you do but who could make good brand advocates down the road.
Investing in quality followers in this way will not only expand your visibility on Twitter but also provide the foundation you need to develop a solid social community. One that actually cares about what you tweet. It’ll also make tweeting a lot more fun.