A New Year, But Don’t Forget to Look Back

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January 2015 Calendar

Happy New Year! By now you have probably read a good number of blog posts and articles on what you should do differently in 2015: what posts to try, when to post, and what apps to download. Before you rush off to embark on a whole new social media you, don’t forget to look back at what you did well in 2014, including:

  • Your most shared Facebook posts
  • Your most retweeted tweets
  • The photos that got the most hearts

Pat yourself on the back. Well done! Now, look further and ask yourself:

  • When were these posts shared?
    • Are Friday evenings the best or Tuesday mornings? For which platform?
  • What visuals did you use, if any?
    • Do your Twitter followers retweet more when there’s an image attached? What kind of image?
  • Did any of your popular posts coincide with real-time events?
    • Do holiday posts get more traction on Facebook than Instagram? Which holidays?

Tally this information up, or have your service of choice do the job such as Sprout, and make a cheat sheet to use and grow from in the new year. Make resolutions to: 

  • Post during the best days and times of 2014, according to each respective platform, and experiment with the days and times you didn’t pay much attention to before;
  • Use the types of images that received the most engagement, according to each particular platform, and try some new types; and
  • Continue commemorating real-time events and holidays your followers care about, and research ones that might pique their interests.

If you’re not able to gather this information because you fell behind in the analytics department, 2015 is the year to start! Your social media strategy–and success–are only as good as the lessons you have learned.

Happy 2015!

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Increase Your Twitter Followers with Folks Who Care

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It’s easy to get caught up in the numbers game. After all, the number of folks following your Twitter handle sits right smack on your profile. But the age-old argument still rings true: quality beats quantity.

Why? Because the quantity of followers does not necessarily correlate with the quality of engagement. You could have a gazillion followers but not get one favorite, retweet, or reply all day.  No social for your social efforts.

Instead of letting fate decide and relying on empty followers to spread your message, dedicate some time to attracting and cultivating followers who are authentically interested in what you do. Mine hash tags that meet your interests and engage with handles who not only get what you do but who could make good brand advocates down the road.

Investing in quality followers in this way will not only expand your visibility on Twitter but also provide the foundation you need to develop a solid social community.  One that actually cares about what you tweet. It’ll also make tweeting a lot more fun.