Are You Maximizing Your #Social Reach?


Tweet box image

You tweet. You post. But are you reaching as many people as the social algorithms allow?

Use these quick tips to help make the most of your posts:

  • Add copy. Do not rely on automated article previews to entice followers to click on your links. Explain why you are sharing the link and your point of view.
  • Shorten links. Posts with shortened links get re-shared the most. Check out free services such as Bitly, Hootsuite or TweetDeck. Depending on how much content you generate, you may want to buy a custom shortened domain link to better market your website or business.
  • Include trending hash tags when appropriateHash tags are not just for Twitter anymore. Facebook, Instagram, Tumblr, and Google+ all utilize hash tags to make posts on their platforms more searchable.
  • Create and use your own hash tag when appropriate. Don’t forget to market yourself and your business on social media. Plus, the more your hash tag is used and viewed, the wider your reach.
  • Tag, tag, tag. Think about the individuals, organizations, and media outlets mentioned in the articles or photos you are sharing, and tag them in your posts. Tagging increases the likelihood that your posts will be retweeted and re-shared, and it increases the number of people who view your post, expanding your post’s reach.
  • Incorporate keyword in all blog posts. Similarly to how hash tags help make social media posts more searchable, tagging your blog posts with key words will increase its viewing power. Free blogging sites such as WordPress and MovableType make doing this all the easier.

This list may seem like a lot but it’s so worth doing. Before you hit send or publish, double check that your link works, your photo is in focus, your spelling is on point, and your grammar is correct.

All set? May the social forces be with you!

A New Year, But Don’t Forget to Look Back


January 2015 Calendar

Happy New Year! By now you have probably read a good number of blog posts and articles on what you should do differently in 2015: what posts to try, when to post, and what apps to download. Before you rush off to embark on a whole new social media you, don’t forget to look back at what you did well in 2014, including:

  • Your most shared Facebook posts
  • Your most retweeted tweets
  • The photos that got the most hearts

Pat yourself on the back. Well done! Now, look further and ask yourself:

  • When were these posts shared?
    • Are Friday evenings the best or Tuesday mornings? For which platform?
  • What visuals did you use, if any?
    • Do your Twitter followers retweet more when there’s an image attached? What kind of image?
  • Did any of your popular posts coincide with real-time events?
    • Do holiday posts get more traction on Facebook than Instagram? Which holidays?

Tally this information up, or have your service of choice do the job such as Sprout, and make a cheat sheet to use and grow from in the new year. Make resolutions to: 

  • Post during the best days and times of 2014, according to each respective platform, and experiment with the days and times you didn’t pay much attention to before;
  • Use the types of images that received the most engagement, according to each particular platform, and try some new types; and
  • Continue commemorating real-time events and holidays your followers care about, and research ones that might pique their interests.

If you’re not able to gather this information because you fell behind in the analytics department, 2015 is the year to start! Your social media strategy–and success–are only as good as the lessons you have learned.

Happy 2015!