Do You Know Who You Are Following?


Twitter follow button

When was the last time you reviewed the Twitter handles you follow or the Facebook pages you have liked?

Do you know who you’re following?

Keep your social media feeds fresh, fun, and most importantly, relevant to your current interests. Take time to do the following every quarter:

  • Unfollow inactive accounts.  Lots of individuals and organizations join Twitter but don’t tweet. If unfollowing them altogether on Twitter seems too harsh, you can always create and add them to a private “Check out” list, just in case they do start tweeting. You might also check to see if that person is active on other social media platforms, and follow them there instead.
  • Unfollow repetitive accounts. Unfortunately, there are a good number of folks who auto-post the same content on their Facebook, Twitter and Instagram pages. Weed these pages, and just follow the individual or the organization where you would prefer to see them.
  • Curate your social media feeds. My Twitter feed is dedicated to my work life: social media and the media industry. My Facebook feed is devoted to news from family and friends. And my Instagram feed is all about foods and scenic views from places I love or I am curious about. Ask yourself: What do your social media feeds do for you?

All done? Now add some new energy to your social media feeds by following some new pages. In a few months, do this all over again, with the aim of cleaning house every quarter. Happy following!

Are You Maximizing Your #Social Reach?


Tweet box image

You tweet. You post. But are you reaching as many people as the social algorithms allow?

Use these quick tips to help make the most of your posts:

  • Add copy. Do not rely on automated article previews to entice followers to click on your links. Explain why you are sharing the link and your point of view.
  • Shorten links. Posts with shortened links get re-shared the most. Check out free services such as Bitly, Hootsuite or TweetDeck. Depending on how much content you generate, you may want to buy a custom shortened domain link to better market your website or business.
  • Include trending hash tags when appropriateHash tags are not just for Twitter anymore. Facebook, Instagram, Tumblr, and Google+ all utilize hash tags to make posts on their platforms more searchable.
  • Create and use your own hash tag when appropriate. Don’t forget to market yourself and your business on social media. Plus, the more your hash tag is used and viewed, the wider your reach.
  • Tag, tag, tag. Think about the individuals, organizations, and media outlets mentioned in the articles or photos you are sharing, and tag them in your posts. Tagging increases the likelihood that your posts will be retweeted and re-shared, and it increases the number of people who view your post, expanding your post’s reach.
  • Incorporate keyword in all blog posts. Similarly to how hash tags help make social media posts more searchable, tagging your blog posts with key words will increase its viewing power. Free blogging sites such as WordPress and MovableType make doing this all the easier.

This list may seem like a lot but it’s so worth doing. Before you hit send or publish, double check that your link works, your photo is in focus, your spelling is on point, and your grammar is correct.

All set? May the social forces be with you!