A New Year, But Don’t Forget to Look Back

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January 2015 Calendar

Happy New Year! By now you have probably read a good number of blog posts and articles on what you should do differently in 2015: what posts to try, when to post, and what apps to download. Before you rush off to embark on a whole new social media you, don’t forget to look back at what you did well in 2014, including:

  • Your most shared Facebook posts
  • Your most retweeted tweets
  • The photos that got the most hearts

Pat yourself on the back. Well done! Now, look further and ask yourself:

  • When were these posts shared?
    • Are Friday evenings the best or Tuesday mornings? For which platform?
  • What visuals did you use, if any?
    • Do your Twitter followers retweet more when there’s an image attached? What kind of image?
  • Did any of your popular posts coincide with real-time events?
    • Do holiday posts get more traction on Facebook than Instagram? Which holidays?

Tally this information up, or have your service of choice do the job such as Sprout, and make a cheat sheet to use and grow from in the new year. Make resolutions to: 

  • Post during the best days and times of 2014, according to each respective platform, and experiment with the days and times you didn’t pay much attention to before;
  • Use the types of images that received the most engagement, according to each particular platform, and try some new types; and
  • Continue commemorating real-time events and holidays your followers care about, and research ones that might pique their interests.

If you’re not able to gather this information because you fell behind in the analytics department, 2015 is the year to start! Your social media strategy–and success–are only as good as the lessons you have learned.

Happy 2015!

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4 Summer #Social Takeaways

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Summer Instagram post

One of my summer Instagram posts, care of the Jersey Shore. I am enjoying Instagram’s latest editing tools.

I still can’t believe today is the last day of July. Once August begins, Thanksgiving always seems to be right around the corner. Thankfully we still have August because I’m not done with summer yet! I hope you all have the opportunity to take some time off and rejuvenate seaside or wherever your heart desires.

This month I took some time to reflect on the social media work and promotion I accomplished with my clients so far this summer.  We have gotten a lot done, and we are on track to make more authentic connections and increase visibility for the amazing work they are doing. Here are the four lessons I will be taking with me during our next phase of work together:

  1. Don’t forget where you came from. Do you remember the first person who took the plunge and liked your Facebook page (excluding your mother)? Is she or he still following you today? Are they engaging with your page? Make sure to show appreciation to the folks who were there when you were still getting your social feet wet.
  2. Try new things. Keep your social streams fresh. You don’t want your followers to get bored with your posts — or worse, your organization. Experiment with video, photos with creative perspectives, promotional hash tags, and more. Always keep your social pages worthwhile.
  3. Keep on swimming (tweeting and posting). Don’t let all the great work you’ve done up to this point go by the wayside because you’ve reached the number of followers you wanted or your sales goal. Social relationships flatline very quickly when you’re not…being social. Keep producing quality posts, sharing consistently, and engaging according to best practices. If you can’t, use the extra money you earned from reaching your sales goal to get some help.
  4. Remember what’s important: Engagement. We should all strive to gain new followers — after all, new followers can often lead to more word-of-mouth customers and more sales. But if you’re attracting new followers who are not interested in engaging with your posts or becoming your next brand advocate, then what’s the point?

What are your summer social takeaways?