How to Find Your #Social Voice


Status update

Being you on social media can be hard. Each platform has its own culture, character limits, and best practices. Plus, what do you share? Do you share what’s personal to you? Do you only promote your business?

The first thing to remember is social media is by and large a public space. You do not want to be someone who you are not on social media, nor do you want to post things you can’t take back. At its core, social media is about transparency, information sharing, and engagement. How do you find the right balance between meeting your business needs and being you? Like I tell my clients, it can be done with some patience, time, and consistency.

Here are some tips to help you find your social voice:

  • Think about it. Decide early on why you want to use social media and which platforms you want to use. For example, you may want to use a personal Facebook page to connect with family and friends and maintain a Twitter account to promote your green business and to connect with others who share your passion for conservation.
  • Create your bio.  Each social media platform provides a space to describe yourself, your interests, and why you are using the platform. Take a look at different social media bios to get a feel for each platform’s tone. Your bio should help you develop your social purpose and voice for each platform you use.
  • Curate your POV.  The posts you share, retweet or repost should help you authentically share your point of view and highlight your personal and/or professional interests. Your social POV should match your social bio.
  • Be consistent.  The more your posts stick to your bio and curated POV, the stronger your connection will be with your social media followers and the greater your ability will be to attract new followers with similar interests.
    Before you know it, you will know what you want to share and where you want to share it. And social media users will know why they should follow you and on what platform. Happy engaging!

Do You Know Who You Are Following?


Twitter follow button

When was the last time you reviewed the Twitter handles you follow or the Facebook pages you have liked?

Do you know who you’re following?

Keep your social media feeds fresh, fun, and most importantly, relevant to your current interests. Take time to do the following every quarter:

  • Unfollow inactive accounts.  Lots of individuals and organizations join Twitter but don’t tweet. If unfollowing them altogether on Twitter seems too harsh, you can always create and add them to a private “Check out” list, just in case they do start tweeting. You might also check to see if that person is active on other social media platforms, and follow them there instead.
  • Unfollow repetitive accounts. Unfortunately, there are a good number of folks who auto-post the same content on their Facebook, Twitter and Instagram pages. Weed these pages, and just follow the individual or the organization where you would prefer to see them.
  • Curate your social media feeds. My Twitter feed is dedicated to my work life: social media and the media industry. My Facebook feed is devoted to news from family and friends. And my Instagram feed is all about foods and scenic views from places I love or I am curious about. Ask yourself: What do your social media feeds do for you?

All done? Now add some new energy to your social media feeds by following some new pages. In a few months, do this all over again, with the aim of cleaning house every quarter. Happy following!