I still can’t believe today is the last day of July. Once August begins, Thanksgiving always seems to be right around the corner. Thankfully we still have August because I’m not done with summer yet! I hope you all have the opportunity to take some time off and rejuvenate seaside or wherever your heart desires.
This month I took some time to reflect on the social media work and promotion I accomplished with my clients so far this summer. We have gotten a lot done, and we are on track to make more authentic connections and increase visibility for the amazing work they are doing. Here are the four lessons I will be taking with me during our next phase of work together:
- Don’t forget where you came from. Do you remember the first person who took the plunge and liked your Facebook page (excluding your mother)? Is she or he still following you today? Are they engaging with your page? Make sure to show appreciation to the folks who were there when you were still getting your social feet wet.
- Try new things. Keep your social streams fresh. You don’t want your followers to get bored with your posts — or worse, your organization. Experiment with video, photos with creative perspectives, promotional hash tags, and more. Always keep your social pages worthwhile.
- Keep on swimming (tweeting and posting). Don’t let all the great work you’ve done up to this point go by the wayside because you’ve reached the number of followers you wanted or your sales goal. Social relationships flatline very quickly when you’re not…being social. Keep producing quality posts, sharing consistently, and engaging according to best practices. If you can’t, use the extra money you earned from reaching your sales goal to get some help.
- Remember what’s important: Engagement. We should all strive to gain new followers — after all, new followers can often lead to more word-of-mouth customers and more sales. But if you’re attracting new followers who are not interested in engaging with your posts or becoming your next brand advocate, then what’s the point?
What are your summer social takeaways?